Packaging design for a series of flavored chocolate bars. I conceptualized this brand as a premium-but-playful brand for millenial women. In the patterns, I used a combination of literal depictions of the flavor and elements that evoke a memory or mood. The coral, cream, and deep brown colors unite the three designs, but each bar gets a unique color palette to help buyers find their favorite bar in a flash.
Pattern illustrations/design, packaging design, and mockups (including writing!) by me.