I created a logo set for Hill Country Haulin’, who specializes in dumpster delivery/removal and other roll-off truck services. Around a year later, they reached back out for additional logo work for another business they added to the brand: Hill Country Autoplex.
Hill Country Haulin’
The client had an existing business and wanted to maintain a consistent color palette across the two. The typeface’s movement alludes to the service, and is easy to read at a glance on a passing truck.
In addition to the wordmark the client requested, I created a monogram logo. This allows them a lot more flexibility for future design needs, and works much better for social media and other profile icons.
Initial explorations to establish an overall visual direction. Logo effectiveness on black was a priority, as the dumpsters and trucks were already black.
From the next round of revisions, trying out different monogram configurations.
Final logos for Hill Country Haulin’, shown on black and white backgrounds. Grayscale version created for inexpensive printing.
Hill Country Autoplex
Final logos for Hill Country Autoplex.
The client and I agreed that the “Hill Country” component should stay the same typeface across the logos, but we tried some different treatments for the “Autoplex”. In the end, continuing with the same typeface won out.
Sometimes the simplest answer is the best one.
This also meant needing to pay careful attention to how the two logos relate to each other. I wanted to ensure they were similar enough to be very obviously the same ownership, but visually distinct. Siblings, not twins!
Initial round of sketches.
Second round of sketches with requested variants from client. I also included the original Hill Country Haulin’ for comparison.
Monogram tweaks: first version up top, final logo in the middle, and two new versions below.